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~isPartOf:"International journal of entrepreneurship and small business : IJESB"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of organizational computing and electronic commerce"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Distribution channel"
~subject:"Konsumentenverhalten"
~subject:"Selling"
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Search: subject_exact:"Direct marketing"
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Distribution channel
Konsumentenverhalten
Selling
Direktmarketing
18
Direct marketing
17
Advertising
4
Advertising effects
4
Consumer behaviour
4
Werbewirkung
4
Werbung
4
Beziehungsmarketing
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Verkauf
3
Vertriebsweg
3
Innovation
2
Lieferantenmanagement
2
Lieferkette
2
Personality psychology
2
Personalized advertising
2
Persönlichkeitspsychologie
2
Stakeholder
2
Supplier relationship management
2
Supply chain
2
USA
2
United States
2
AHP approach
1
AHP-Verfahren
1
Abnormal returns
1
Advertising appeals
1
Ankündigungseffekt
1
Announcement effect
1
Benchmarking
1
Beschaffung
1
Betriebliche Standortwahl
1
Betriebsgröße
1
Bibliometrics
1
Bibliometrie
1
Brand equity
1
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7
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Albaum, Gerald S.
1
Aubert, Magali
1
Bose, Indranil
1
Chung, Angie
1
Enjolras, Geoffroy
1
Fennell, Patrick B.
1
Hopkins, Christopher D.
1
Kock, Heidi
1
Lee, Kangbok
1
Liu, Martin J.
1
Luo, Jun
1
Paesbrugghe, Bert
1
Pasirayi, Simbarashe
1
Poon, Patrick
1
Richey, Robert Glenn <Jr.>
1
Vuori, Johanna
1
Wang, Zi
1
Woo, Hongjoo
1
Yannopoulou, Natalia
1
Yin, Cheng-Yue
1
Yuan, Ruizhi
1
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International journal of entrepreneurship and small business : IJESB
International journal of retail & distribution management
Journal of business research : JBR
Journal of organizational computing and electronic commerce
The journal of business & industrial marketing
Health marketing quarterly
15
SpringerLink / Bücher
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Direct marketing : an international journal
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Journal of business economics : JBE
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
NBER working paper series
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Research
3
The marketing review
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic business
2
International journal of production economics
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of targeting, measurement and analysis for marketing
2
Kundenmanagement & Electronic Commerce
2
Marketing letters : a journal of research in marketing
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Schriftenreihe Studien zum Konsumentenverhalten
2
Springer Gabler Research
2
... für Dummies
1
A.E. Res
1
Advances in business and management forecasting
1
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
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ECONIS (ZBW)
7
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1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
3
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
4
The effect of subscription-based direct-to-consumer channel additions on firm value
Pasirayi, Simbarashe
;
Fennell, Patrick B.
- In:
Journal of business research : JBR
123
(
2021
),
pp. 355-366
Persistent link: https://www.econbiz.de/10012430527
Saved in:
5
The dynamics of direct selling for wine-growing farms
Aubert, Magali
;
Enjolras, Geoffroy
- In:
International journal of entrepreneurship and small …
44
(
2021
)
2
,
pp. 155-176
Persistent link: https://www.econbiz.de/10012670258
Saved in:
6
Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
Poon, Patrick
;
Albaum, Gerald S.
;
Yin, Cheng-Yue
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011640130
Saved in:
7
Special issue: Quantitative models to support direct marketing in electronic channels
Bose, Indranil
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003845408
Saved in:
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