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~isPartOf:"International journal of event and festival management"
~isPartOf:"International journal of sport finance"
~language:"eng"
~subject:"Brand management"
~subject:"Germany"
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Brand management
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Sportmarketing
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Sports marketing
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Professional sports
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Profisport
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Sportveranstaltung
15
Sport
12
Sports
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Consumer behaviour
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Sports economics
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Sportökonomik
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football
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Coates, Dennis
1
Ferreira, Luciana Brandão
1
Giraldi, Janaina de Moura Engracia
1
Maheshwari, Vish
1
Mehus, Ingar
1
Oliveira, Jorge Henrique Caldeira de
1
Ooi, Can Seng
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International journal of event and festival management
International journal of sport finance
International journal of sport management and marketing : IJSMM
33
International journal of sports marketing & sponsorship
27
Sport marketing quarterly : preferred journal of the Sport Marketing Association
27
European Sport management quarterly : ESMQ
26
Sport management review
22
Journal of sport management : the official journal of the North American Society of Sport Management
21
Journal of business research : JBR
9
The journal of brand management : an international journal
7
Journal of strategic marketing
6
Journal of promotion management : JPM
4
Sport, Business and Management : an international journal ; SBM
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
The journal of product & brand management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Edition Sportökonomie, Sportmanagement
2
European journal of international management : EJIM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of revenue management : IJRM
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of historical research in marketing
2
Journal of managerial issues : JMI
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of sports economics
2
Journal of the Academy of Marketing Science
2
Marketing analysis in sport business : global perspectives
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Routledge sports marketing
2
The marketing review
2
Australasian marketing journal
1
Beiträge Sportökonomie, Sportmanagement
1
Business and Economic Research : BER
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1
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
2
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
Saved in:
3
Determinants of Russian football club brands
Coates, Dennis
- In:
International journal of sport finance
12
(
2017
)
4
,
pp. 321-341
Persistent link: https://www.econbiz.de/10011776775
Saved in:
4
The challenge of attracting football fans to stadia?
Solberg, Harry Arne
;
Mehus, Ingar
- In:
International journal of sport finance
9
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010362228
Saved in:
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