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~isPartOf:"International journal of event and festival management"
~isPartOf:"International journal of sport finance"
~subject:"Brand management"
~subject:"Ereignisstudie"
~subject:"Germany"
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Brand management
Ereignisstudie
Germany
Sportmarketing
24
Sports marketing
24
Professional sports
18
Profisport
18
Sport event
15
Sportveranstaltung
15
Sport
12
Sports
12
Consumer behaviour
10
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10
Football
8
Fußball
8
Sports economics
6
Sportökonomik
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Sport organization
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Sportorganisation
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Ballsport
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Markenführung
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Sponsoring
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Sponsorship
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Sport policy
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Sportpolitik
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football
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Big event
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Brand image
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Ethnic discrimination
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Ethnische Diskriminierung
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Event study
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Gambling
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Sportler
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Baim, Dean V.
1
Breuer, Christoph
1
Coates, Dennis
1
Ferreira, Luciana Brandão
1
Giraldi, Janaina de Moura Engracia
1
Goukasian, Levon
1
Maheshwari, Vish
1
Mehus, Ingar
1
Misch, Marilyn B.
1
Oliveira, Jorge Henrique Caldeira de
1
Ooi, Can Seng
1
Reiser, Matthias
1
Solberg, Harry Arne
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International journal of event and festival management
International journal of sport finance
International journal of sport management and marketing : IJSMM
34
International journal of sports marketing & sponsorship
28
Sport marketing quarterly : preferred journal of the Sport Marketing Association
28
European Sport management quarterly : ESMQ
26
Journal of sport management : the official journal of the North American Society of Sport Management
23
Sport management review
23
Journal of business research : JBR
9
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
9
SpringerLink / Bücher
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
7
The journal of brand management : an international journal
7
Journal of strategic marketing
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
5
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
5
Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten
5
Journal of promotion management : JPM
4
Sport, Business and Management : an international journal ; SBM
4
Asia Pacific journal of marketing and logistics
3
BestMasters
3
Die Ökonomie des Sports in den Medien
3
European journal of marketing : EJM
3
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
3
International journal of business and globalisation : IJBG
3
The journal of product & brand management
3
Zur Ökonomik der Rechte bei Sportveranstaltungen
3
Applied Marketing Science / Angewandte Marketingforschung
2
Edition Sportökonomie, Sportmanagement
2
European journal of international management : EJIM
2
Event- und Impaktforschung
2
Gabler Edition Wissenschaft
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of revenue management : IJRM
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of historical research in marketing
2
Journal of managerial issues : JMI
2
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ECONIS (ZBW)
6
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1
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
2
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
Saved in:
3
The value of olympic sponsorship : domestic vs foreign sponsoring firms
Baim, Dean V.
;
Goukasian, Levon
;
Misch, Marilyn B.
- In:
International journal of sport finance
16
(
2021
)
2
,
pp. 95-108
Persistent link: https://www.econbiz.de/10012597304
Saved in:
4
Determinants of Russian football club brands
Coates, Dennis
- In:
International journal of sport finance
12
(
2017
)
4
,
pp. 321-341
Persistent link: https://www.econbiz.de/10011776775
Saved in:
5
The challenge of attracting football fans to stadia?
Solberg, Harry Arne
;
Mehus, Ingar
- In:
International journal of sport finance
9
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010362228
Saved in:
6
The sponsorship effect : do sport sponsorship announcements impact the firm value of sponsoring firms?
Reiser, Matthias
;
Breuer, Christoph
;
Wicker, Pamela
- In:
International journal of sport finance
7
(
2012
)
3
,
pp. 232-248
Persistent link: https://www.econbiz.de/10009658156
Saved in:
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