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~isPartOf:"International journal of event and festival management"
~isPartOf:"International journal of sport finance"
~subject:"Brand management"
~subject:"Germany"
~subject:"Sport"
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Brand management
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Sports marketing
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Professional sports
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15
Sportveranstaltung
15
Sports
12
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Baim, Dean V.
1
Balasubramanian, Sridhar
1
Barajas, Angel
1
Bayus, Barry L.
1
Berri, David J.
1
Bingham, Jerry
1
Budzinski, Oliver
1
Coates, Dennis
1
Coleman, Richard J.
1
Fenn, Aju J.
1
Ferreira, Luciana Brandão
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Gasparetto, Thadeu
1
Giraldi, Janaina de Moura Engracia
1
Goukasian, Levon
1
Gänßle, Sophia
1
Hallmann, Kirstin
1
Han, Seung Hun
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Jaume, García
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Kim, Minki
1
Kotrba, Vojtĕch
1
Kunz-Kaltenhäuser, Philipp
1
Maheshwari, Vish
1
Mehus, Ingar
1
Misch, Marilyn B.
1
Muñiz, Plácido
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Nam, Changi
1
Oliveira, Jorge Henrique Caldeira de
1
Ooi, Can Seng
1
Ramchandani, Girish
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Reeth, Daam van
1
Rodríguez, Plácido
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Sainam, Preethika
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Scheerder, Jeroen
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Solberg, Harry Arne
1
Steriopoulos, Effie
1
Sung, Hojun
1
Suárez, María José
1
Takata, Kosuke
1
Thibaut, Erik
1
Van Gilder, Jennifer
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International journal of event and festival management
International journal of sport finance
International journal of sports marketing & sponsorship
86
Sport management review
82
International journal of sport management and marketing : IJSMM
79
European Sport management quarterly : ESMQ
76
Journal of sport management : the official journal of the North American Society of Sport Management
74
Sport marketing quarterly : preferred journal of the Sport Marketing Association
64
Journal of business research : JBR
30
Sport, Business and Management : an international journal ; SBM
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
10
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
9
SpringerLink / Bücher
9
European journal of marketing : EJM
8
European journal of operational research : EJOR
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of strategic marketing
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
7
Sportmanagement : SPM
7
The journal of brand management : an international journal
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of sports economics
6
Tourism management perspectives : TMP
6
Applied economics
5
Asia Pacific journal of marketing and logistics
5
European journal of international management : EJIM
5
Journal of promotion management : JPM
5
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
5
Marketing intelligence & planning
5
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
5
Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten
5
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of service management
4
Management decision : MD
4
Routledge international handbooks
4
Services marketing quarterly
4
Springer eBook Collection
4
The journal of business & industrial marketing
4
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ECONIS (ZBW)
16
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1
The complexities of understanding reported TV audiences for live sports broadcasts
Reeth, Daam van
- In:
International journal of sport finance
18
(
2023
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10014233597
Saved in:
2
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
3
Sport fans' nostalgia and revisit intention to stadiums during the Covid-19 pandemic
Takata, Kosuke
;
Hallmann, Kirstin
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 406-421
Persistent link: https://www.econbiz.de/10013375021
Saved in:
4
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
Saved in:
5
The value of olympic sponsorship : domestic vs foreign sponsoring firms
Baim, Dean V.
;
Goukasian, Levon
;
Misch, Marilyn B.
- In:
International journal of sport finance
16
(
2021
)
2
,
pp. 95-108
Persistent link: https://www.econbiz.de/10012597304
Saved in:
6
Nationality-based prejudice in sports : fan demand for foreign athletes in the Czech
Kotrba, Vojtĕch
- In:
International journal of sport finance
16
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012507685
Saved in:
7
The role of tournament relevance for football matches on free-to-air television
Gasparetto, Thadeu
;
Barajas, Angel
- In:
International journal of sport finance
15
(
2020
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10012595556
Saved in:
8
How does online streaming affect antitrust remedies to centralized marketing? : the case of European football broadcasting rights
Budzinski, Oliver
;
Gänßle, Sophia
; …
- In:
International journal of sport finance
14
(
2019
)
3
,
pp. 147-157
Persistent link: https://www.econbiz.de/10012155523
Saved in:
9
The purchase price of runners’ sports apparel : combining observational and survey data at running events
Thibaut, Erik
;
Vos, Steven
;
Scheerder, Jeroen
- In:
International journal of sport finance
14
(
2019
)
3
,
pp. 158-172
Persistent link: https://www.econbiz.de/10012155531
Saved in:
10
Determinants of Russian football club brands
Coates, Dennis
- In:
International journal of sport finance
12
(
2017
)
4
,
pp. 321-341
Persistent link: https://www.econbiz.de/10011776775
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