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Market research
27
Marktforschung
27
Theorie
14
Theory
14
Forecasting model
13
Prognoseverfahren
13
Marketing
6
Forecast
4
Prognose
4
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Oral, Muhittin
2
Alsem, Karel Jan
1
Bewley, Ronald A.
1
Bonfrer, Andre
1
Boylan, John E.
1
Brodie, Roderick J.
1
Caprara, Robert J.
1
Caselles-Moncho, Antonio
1
Chen, Huijing
1
Chen, Youhua
1
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1
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1
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1
Fiebig, Denzil G.
1
Fildes, Robert
1
Geurts, Michael D.
1
Ghose Dasgupta, Chanda
1
Ghose, Sanjoy
1
Goodwin, Paul
1
Gupta, Alok
1
Indjehagopian, J. P.
1
Islam, Towhidul
1
James, David M.
1
Jex, Colin F.
1
Joutz, Frederick L.
1
Jusélius, Katarina
1
Kanetkar, Vinay
1
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1
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1
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Lee, Wing Yee
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Leeflang, Peter
1
Meade, Nigel
1
Mentzer, John T.
1
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1
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International journal of forecasting
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
89
SpringerLink / Bücher
86
Qualitative market research : an international journal
73
Europäische Hochschulschriften / 5
60
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Agrarexportfoerderung.de
53
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Marketing : ZFP ; journal of research and management
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of consumer behaviour : an international research review
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
International Journal of Housing Markets and Analysis
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Springer eBook Collection
23
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
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ECONIS (ZBW)
27
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1
Empirical evidence on individual, group and shrinkage seasonal indices
Chen, Huijing
;
Boylan, John E.
- In:
International journal of forecasting
24
(
2008
)
3
,
pp. 525-534
Persistent link: https://www.econbiz.de/10003764147
Saved in:
2
When do purchase intentions predict sales?
Morwitz, Vicki G.
;
Steckel, Joel H.
;
Gupta, Alok
- In:
International journal of forecasting
23
(
2007
)
3
,
pp. 347-364
Persistent link: https://www.econbiz.de/10003567873
Saved in:
3
Providing support for the use of analogies in demand forecasting tasks
Lee, Wing Yee
;
Goodwin, Paul
;
Fildes, Robert
; …
- In:
International journal of forecasting
23
(
2007
)
3
,
pp. 377-390
Persistent link: https://www.econbiz.de/10003567884
Saved in:
4
Organizational factors in sales forecasting management
Davis, Donna F.
;
Mentzer, John T.
- In:
International journal of forecasting
23
(
2007
)
3
,
pp. 475-495
Persistent link: https://www.econbiz.de/10003568060
Saved in:
5
Forecasting category sales and market share for wireless telephone subsribers : a combined approach
Kumar, V.
;
Nagpal, Anish
;
Venkatesan, Rajkumar
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 583-603
Persistent link: https://www.econbiz.de/10001723138
Saved in:
6
Forecasting with growth curves : an empirical comparison
Meade, Nigel
- In:
International journal of forecasting
11
(
1995
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10001190031
Saved in:
7
Aggregate diffusion forecasting models in marketing : a critical review
Parker, Philip M.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 353-380
Persistent link: https://www.econbiz.de/10001172397
Saved in:
8
Predicting advertising expenditures using intention surveys
Alsem, Karel Jan
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 327-337
Persistent link: https://www.econbiz.de/10001172399
Saved in:
9
Conditions when market share models are useful for forecasting : further empirical results
Brodie, Roderick J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 277-285
Persistent link: https://www.econbiz.de/10001172404
Saved in:
10
Forecasting market shares with disaggregate or pooled data : a comparison of attraction models
Chen, Youhua
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 263-276
Persistent link: https://www.econbiz.de/10001172405
Saved in:
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