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~isPartOf:"International journal of global business and competitiveness : a journal of Global Institute of Flexible Systems Management"
~isPartOf:"International journal of strategic change management : IJSCM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of business & industrial marketing"
~person:"Mishra, Abhishek"
~subject:"Dienstleistungsqualität"
~subject:"Electronic Commerce"
~subject:"Online-Handel"
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Dienstleistungsqualität
Electronic Commerce
Online-Handel
B-to-B-Marketing
1
Beziehungsmarketing
1
Brand community trust
1
Brand image
1
Brand loyalty
1
Brand management
1
Business-to-business marketing
1
C2C interactions
1
Community
1
Confidence
1
Consumer behaviour
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E-commerce
1
Gemeinschaft
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Konsumentenverhalten
1
Lieferantenmanagement
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Markenführung
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Markenimage
1
Markentreue
1
Online B2B communities
1
Online retailing
1
Relationship marketing
1
Social Web
1
Social capital
1
Social exchange
1
Social relations
1
Social web
1
Soziale Beziehungen
1
Sozialkapital
1
Supplier relationship management
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Vertrauen
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Mishra, Abhishek
Abbes, Intissar
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Dash, Satyabhusan
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Hallem, Yousra
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Hong, EunPyo
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Krystallis, Athanasios
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Pandey, Neeraj
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Park, Joonyong
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International journal of global business and competitiveness : a journal of Global Institute of Flexible Systems Management
International journal of strategic change management : IJSCM
Journal of retailing and consumer services
The journal of business & industrial marketing
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Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
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