//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of physical distribution & logistics management : IJPD & LM"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Fehrer, Julia"
~person:"Kumar, V."
~subject:"Service-Dominant Logic"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Service-Dominant Logic
Beziehungsmarketing
1
Consumer behaviour
1
Customer engagement
1
Customer integration
1
Developed markets
1
Dienstleistungsmarketing
1
Emerging economies
1
Emerging markets
1
Forecasting model
1
Konsumentenverhalten
1
Kundenintegration
1
Marketing theory
1
Marketingtheorie
1
Prognoseverfahren
1
Relationship marketing
1
Schwellenländer
1
Service experience
1
Service-dominant logic
1
Services marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Fehrer, Julia
Kumar, V.
Lusch, Robert F.
3
Vargo, Stephen L.
2
Beitelspacher, Lauren Skinner
1
Busser, James A.
1
Chathoth, Prakash K.
1
Chatterjee, Sharmila C.
1
Dalla Pozza, Ilaria
1
DeFranco, Agnes
1
DeLeon, Anthony J.
1
Ehrenthal, Joachim
1
Gruen, Thomas W.
1
Gummerus, Johanna
1
Gupta, Shaphali
1
Hammond, Rhonda K.
1
Harrington, Robert J.
1
Hofstetter, Joerg S.
1
Koskull, Catharina von
1
Lee, Seoki
1
Magnusson, Peter
1
Marlowe, Byron
1
Morosan, Cristian
1
Ottenbacher, Michael C.
1
Rajan, Bharath
1
Ranjan, Kumar Rakesh
1
Read, Stuart
1
Shulga, Lenna V.
1
Skålén, Per
1
Sung, Kyongsik
1
Tokman, Mert
1
more ...
less ...
Published in...
All
International journal of hospitality management
International journal of physical distribution & logistics management : IJPD & LM
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
1
The Routledge handbook of service research insights and ideas
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->