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~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel and tourism marketing"
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Search: subject_exact:"Brand image"
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Brand image
302
Markenimage
302
Consumer behaviour
197
Konsumentenverhalten
197
Brand management
171
Markenführung
171
Brand
71
Beziehungsmarketing
70
Relationship marketing
70
Markenartikel
69
Designation of origin
67
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67
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64
Tourismusmarketing
64
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28
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Internationales Marketing
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25
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25
destination image
24
Brand equity
20
Advertising effects
19
Social Web
19
Social web
19
Werbewirkung
19
Corporate reputation
18
Dienstleistungsqualität
18
Firmenimage
18
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1
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302
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Han, Heesup
12
Hyun, Sunghyup Sean
9
Jang, Soocheong
6
King, Ceridwyn
5
Wong, IpKin Anthony
5
Yu, Jongsik
5
Magnusson, Peter
4
Steenkamp, Jan-Benedict E. M.
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Ahn, Jiseon
3
Cai, Liping A.
3
Chua, Bee-Lia
3
Hahm, Jeeyeon
3
Hwang, Jinsoo
3
Kang, Juhee
3
Kaushik, Arun Kumar
3
Kim, Jinkyung Jenny
3
Kumar, Vikas
3
Kwak, Hyokjin
3
Li, Mimi
3
Loureiro, Sandra Maria Correia
3
Mendes, Júlio
3
Pike, Steven
3
Puzakova, Marina
3
Seo, Soobin
3
Song, Hak-jun
3
Tung, Vincent Wing Sun
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Balachander, Subramanian
2
Baloglu, Seyhmus
2
Batra, Rajeev
2
Bianchi, Constanza
2
Breiter Terry, Deborah
2
Chen, Chun-Chu
2
Cheung, Catherine
2
Choe, Ja Young
2
Christodoulides, George
2
Chung, Jin-young
2
Cleeren, Kathleen
2
Diamantopoulos, Adamantios
2
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International journal of hospitality management
International marketing review
Journal of marketing
Journal of travel and tourism marketing
Journal of business research : JBR
471
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of marketing communications
90
Marketing intelligence & planning
80
SpringerLink / Bücher
78
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
302
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1
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10
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302
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date (oldest first)
1
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
Saved in:
2
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
3
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
4
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
5
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
6
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
7
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
8
Cross-border destination image for sustainable tourism development in peripheral areas
Maldonado-López, Belén
;
Ledesma-Chaves, Pablo
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 614-639
Persistent link: https://www.econbiz.de/10014513673
Saved in:
9
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
10
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
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