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~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of marketing"
~subject:"USA"
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Search: subject_exact:"Brand image"
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Brand image
206
Markenimage
206
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159
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139
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64
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Bardhi, Fleura
1
Bengtsson, Anders
1
Boo, Soyoung
1
DelVecchio, Devon
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Fetscherin, Marc
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Giesler, Markus
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Toncar, Mark
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International journal of hospitality management
International marketing review
Journal of marketing
Psychology & marketing
14
The journal of product & brand management
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
The journal of brand management : an international journal
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of fashion marketing and management
7
The journal of consumer marketing
7
Journal of business research : JBR
6
Journal of retailing and consumer services
6
Journal of international consumer marketing
5
Journal of travel and tourism marketing
4
Political marketing in the United States
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Corporate reputation review : an international journal
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of current issues and research in advertising : JCIRA
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Journal of food products marketing
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Journal of international marketing
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MSI reports : working paper series
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Qualitative market research : an international journal
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SpringerLink / Bücher
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The IUP journal of brand management : IJBRM
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Australasian marketing journal
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Business horizons
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Consumer brand relationships : meaning, measuring, managing
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Cross-cultural and critical perspectives on brands
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Document de travail : une publication du Centre d'Observation Economique de la CCIP
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Foundations of corporate heritage
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Innovatives Markenmanagement
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International business and economics research journal
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International journal of contemporary hospitality management
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International journal of nonprofit & voluntary sector marketing
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International journal of nonprofit and voluntary sector marketing
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ECONIS (ZBW)
13
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1
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
2
When less is more : sustainability messaging, destination type, and processing fluency
Hanks, Lydia
;
Zhang, Lu
;
Line, Nathan
;
McGinley, Sean
- In:
International journal of hospitality management
58
(
2016
),
pp. 34-43
Persistent link: https://www.econbiz.de/10011581376
Saved in:
3
The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
34
(
2013
),
pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
Saved in:
4
When humanizing brands goes wrong : the detrimental effect of brand anthropomorphization amid product wrongdoings
Puzakova, Marina
;
Kwak, Hyokjin
;
Rocereto, Joseph F.
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 81-100
Persistent link: https://www.econbiz.de/10009747821
Saved in:
5
The impact of product recalls on future product reliability and future accidents : evidence from the automobile industry
Kalaignanam, Kartik
;
Kushwaha, Tarun
;
Eilert, Meike
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 41-57
Persistent link: https://www.econbiz.de/10009717176
Saved in:
6
How doppelgänger brand images influence the market creation process : longitudinal insights from the rise of Botox cosmetic
Giesler, Markus
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 55-68
Persistent link: https://www.econbiz.de/10009670266
Saved in:
7
The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee
;
Magnini, Vincent P.
;
Singal, Manisha
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
Saved in:
8
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
9
The asymmetric effects of extending brands to lower and higher quality
Heath, Timothy B.
;
DelVecchio, Devon
;
McCarthy, Michael S.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 3-20
Persistent link: https://www.econbiz.de/10009270917
Saved in:
10
How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders
;
Bardhi, Fleura
;
Venkatraman, Meera
- In:
International marketing review
27
(
2010
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
Saved in:
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