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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Markenimage"
~subject:"USA"
~type:"article"
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Search: subject_exact:"Consumer behaviour"
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Markenimage
USA
Consumer behaviour
2,980
Konsumentenverhalten
2,980
Beziehungsmarketing
575
Relationship marketing
575
Brand management
512
Markenführung
512
Brand image
449
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Diamantopoulos, Adamantios
12
Jang, Soocheong
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Valette-Florence, Pierre
6
Veloutsou, Cleopatra
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Arslanagic-Kalajdzic, Maja
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Bang, Nguyen
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Japutra, Arnold
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Michel, Géraldine
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3
Badrinarayanan, Vishag
3
Bartikowski, Boris
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Cornwell, T. Bettina
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Davvetas, Vasileios
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Donthu, Naveen
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Dutta, Sujay
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Filieri, Raffaele
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Guzman, Francisco
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Ko, Eunju
3
Koll, Oliver
3
Melewar, T. C.
3
Miao, Li
3
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3
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International journal of hospitality management
Journal of business research : JBR
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
290
The journal of product & brand management
251
The journal of brand management : an international journal
218
Journal of consumer research : JCR ; an interdisciplinary bimonthly
176
Psychology & marketing
154
Asia Pacific journal of marketing and logistics
104
Journal of international consumer marketing
99
The journal of consumer marketing
93
Journal of fashion marketing and management
91
European journal of marketing : EJM
88
International journal of consumer studies
83
Journal of marketing communications
80
Journal of global marketing
64
Journal of marketing
62
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
61
Journal of the Academy of Marketing Science
60
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Journal of travel and tourism marketing
58
International journal of retail & distribution management
57
International marketing review
57
Marketing letters : a journal of research in marketing
56
Journal of strategic marketing
55
Sport marketing quarterly : preferred journal of the Sport Marketing Association
52
Cogent business & management
49
Journal of business ethics : JOBE
49
Journal of promotion management : JPM
48
International journal of internet marketing and advertising : IJIMA
46
International journal of advertising : the quarterly review of marketing communications
45
Journal of promotion management : innovations in planning and applied research
44
American journal of agricultural economics
43
Journal of marketing management : MM
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of sport management and marketing : IJSMM
42
Journal of consumer behaviour : an international research review
42
Journal of hospitality marketing & management
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Journal of marketing research : JMR
42
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ECONIS (ZBW)
574
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574
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1
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
2
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
3
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
4
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
5
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
6
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
7
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
8
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
9
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
10
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
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