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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"USA"
~subject:"Werbewirkung"
~type:"article"
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Search: subject_exact:"Consumer behaviour"
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Werbewirkung
Consumer behaviour
2,980
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Beziehungsmarketing
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Relationship marketing
575
Brand management
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Jang, Soocheong
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International journal of hospitality management
Journal of business research : JBR
The international review of retail, distribution and consumer research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
158
International journal of advertising : the review of marketing communications
137
Journal of retailing and consumer services
135
Journal of marketing communications
134
Psychology & marketing
118
International journal of advertising : the quarterly review of marketing communications
96
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
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Journal of promotion management : innovations in planning and applied research
68
Journal of promotion management : JPM
67
The journal of consumer marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of fashion marketing and management
58
Journal of advertising : official publication of the American Academy of Advertising
56
International journal of consumer studies
53
Journal of international consumer marketing
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Journal of marketing research : JMR
50
Marketing letters : a journal of research in marketing
49
The journal of product & brand management
49
European journal of marketing : EJM
45
Journal of consumer behaviour : an international research review
45
American journal of agricultural economics
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of marketing
40
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
Journal of consumer affairs : official publication of the American Council on Consumer Interests
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Asia Pacific journal of marketing and logistics
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
37
The American economic review
37
Journal of marketing theory and practice
36
Health marketing quarterly
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Journal of sport management : the official journal of the North American Society of Sport Management
34
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Young consumers : insight and ideas for responsible marketers
33
International journal of retail & distribution management
32
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ECONIS (ZBW)
295
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295
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1
The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality
Grappi, Silvia
;
Bergianti, Francesca
;
Gabrielli, Veronica
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014535026
Saved in:
2
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
3
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
4
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
5
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
6
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
7
Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
Saved in:
8
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
9
Understanding protective behavior and vaccination adoption among US individuals during the COVID-19 pandemic : a four-wave longitudinal study
Kolotylo-Kulkarni, Malgorzata
;
Marakas, George M.
;
Xia, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014555816
Saved in:
10
Preventing bypass on sharing economy platforms : the impact of message framing on users' bypass intention
Nguyen, Stephanie
;
Nicod, Lionel
;
Llosa, Sylvie
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555889
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