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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The international review of retail, distribution and consumer research"
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Search: subject_exact:"Consumer behaviour"
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Consumer behaviour
2,984
Konsumentenverhalten
2,984
Beziehungsmarketing
577
Relationship marketing
577
Brand management
512
Markenführung
512
Brand image
449
Markenimage
449
Customer satisfaction
365
Kundenzufriedenheit
365
Dienstleistungsqualität
327
Service quality
327
Brand
276
Markenartikel
269
Gastronomie
268
Restaurant industry
268
Online retailing
261
Online-Handel
261
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254
Online-Marketing
254
Social Web
254
Social web
254
Emotion
251
Einzelhandel
232
Retail trade
232
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206
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206
Viral marketing
201
Virales Marketing
201
Luxury goods
173
Luxusgüter
173
Advertising effects
169
Werbewirkung
169
Personality psychology
140
Persönlichkeitspsychologie
140
USA
132
United States
131
Experiment
116
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116
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115
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2,126
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48
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Collection of articles of several authors
11
Sammelwerk
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Conference proceedings
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2,984
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Han, Heesup
34
Mattila, Anna S.
33
Jang, Soocheong
31
Laroche, Michel
26
Ko, Eunju
21
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Wu, Luorong
13
Balaji, M. S.
12
Bartikowski, Boris
12
Filieri, Raffaele
12
Line, Nathaniel D.
12
Liu, Qing
12
Wei, Wei
12
Wong, IpKin Anthony
12
Guéguen, Nicolas
11
Jacob, Céline
11
Jeong, EunHa
11
Kim, Woo Gon
11
Richard, Marie-Odile
11
Septianto, Felix
11
Teng, Lefa
11
Zhang, Lu
11
Dwivedi, Yogesh Kumar
10
Hanks, Lydia
10
Hyun, Sunghyup Sean
10
Law, Chun Hung Roberts
10
Lu, Lu
10
Schramm-Klein, Hanna
10
Seo, Yuri
10
Kim, Seongseop
9
Kukar-Kinney, Monika
9
Miao, Li
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Chebat, Jean-Charles
8
Choi, Jeonghye
8
Flavián Blanco, Carlos
8
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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International journal of hospitality management
Journal of business research : JBR
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
1,928
International journal of consumer studies
756
Psychology & marketing
649
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
390
The journal of product & brand management
388
European Journal of Marketing
374
Journal of Consumer Marketing
364
The journal of brand management : an international journal
350
European journal of marketing : EJM
348
Journal of marketing research : JMR
342
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Management science : journal of the Institute for Operations Research and the Management Sciences
332
Journal of travel and tourism marketing
320
Journal of international consumer marketing
319
Journal of retailing
316
Journal of marketing management : MM
301
Tourism management : research, policies, practice
301
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
300
Journal of marketing communications
300
Cogent business & management
297
Journal of marketing
292
Marketing letters : a journal of research in marketing
291
International journal of retail & distribution management
288
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
282
Journal of fashion marketing and management
281
Journal of consumer behaviour : an international research review
273
Marketing intelligence & planning
273
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
International Journal of Retail & Distribution Management
258
The journal of services marketing
257
Young consumers : insight and ideas for responsible marketers
254
Journal of economic psychology : research in economic psychology and behavioral economics
252
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ECONIS (ZBW)
2,984
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11
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
12
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
13
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
14
Consumer perceived risk of using autonomous retail technology
Sohn, Stefanie
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536198
Saved in:
15
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
16
What drives consumers towards shared luxury services? : a comparison of sequential versus simultaneous sharing
Boukis, Achilleas
;
Christodoulides, George
;
Semaan, Rania W.
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550972
Saved in:
17
"Look me in the eye, customer" : how do face-to-face interactions in peer-to-peer sharing economy services affect customers' misbehavior concealment intentions?
Ozuna, Edna
;
Steinhoff, Lena
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014551495
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18
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
19
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
20
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
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