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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf"
~person:"Halkias, Georgios"
~subject:"Markenführung"
~subject:"Personality psychology"
~subject:"USA"
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Search: ("Investition" OR "Konsumentenverhalten" OR "Steuer" OR "Wirtschaftskrise" OR "Wirtschaftspolitik") AND NOT isPartOf:Wirtschaftsdienst
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Halkias, Georgios
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International journal of hospitality management
Journal of business research : JBR
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
Neuroscience and the economics of decision making
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
2
Multiple consumer identities and the crossover effect of the EU identity in predicting domestic and foreign product preferences
Micevski, Milena
;
Halkias, Georgios
;
Herz, Marc
- In:
Journal of business research : JBR
104
(
2019
),
pp. 622-631
Persistent link: https://www.econbiz.de/10012105238
Saved in:
3
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
4
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
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