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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~person:"Kastanakis, Minas"
~subject:"Arbeitszufriedenheit"
~subject:"Corporate culture"
~subject:"Hotellerie"
~subject:"Organizational behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Arbeitszufriedenheit
Corporate culture
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Brand identity
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Customer integration
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Markenführung
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Persönlichkeitspsychologie
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Reciprocal co-creation
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Stakeholder identity
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Unternehmenskultur
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Consumer behaviour
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Consumer identity
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Cross-cultural
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Cultural identity
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Konsumentenverhalten
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Kulturelle Identität
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Kastanakis, Minas
Kim, Hyun Jeong
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International journal of hospitality management
Journal of business research : JBR
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ECONIS (ZBW)
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Co-creating stakeholder and brand identities : introduction to the special section
Wallpach, Sylvia von
;
Voyer, Benjamin G.
;
Kastanakis, Minas
- In:
Journal of business research : JBR
70
(
2017
),
pp. 395-398
Persistent link: https://www.econbiz.de/10011620548
Saved in:
2
Co-creating stakeholder and brand identities : a cross-cultural consumer perspective
Voyer, Benjamin G.
;
Kastanakis, Minas
;
Rhode, Ann Kristin
- In:
Journal of business research : JBR
70
(
2017
),
pp. 399-410
Persistent link: https://www.econbiz.de/10011620549
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