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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of retailing"
~person:"Neslin, Scott A."
~subject:"Vertriebsweg"
~type_genre:"Aufsatz in Zeitschrift"
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Vertriebsweg
Beziehungsmarketing
3
Distribution channel
3
E-commerce
3
Electronic Commerce
3
Relationship marketing
3
Einzelhandel
2
Internet
2
Multichannel customer management
2
Retail trade
2
Channel data integration
1
Channel integration
1
Consumer behaviour
1
Controlling
1
Customer journey
1
Customer relationship management (CRM)
1
Distance selling
1
Distanzhandel
1
Einnahmen
1
Einzelhandelsstandort
1
Hazard models
1
Internet marketing
1
Konsumentenverhalten
1
Management control
1
Modellierung
1
Multichannel
1
Multichannel retailing
1
Multichannel strategy
1
Multikanalvertrieb
1
New channel adoption
1
Omnichannel
1
Online and offline channels
1
Online retailing
1
Online-Handel
1
Online-Marketing
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Retail location
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Returns
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Revenue
1
Scientific modelling
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Stores
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Aufsatz in Zeitschrift
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Neslin, Scott A.
Pauwels, Koen
3
Anderl, Eva
1
Bilgicer, Tolga
1
Biswas, Dipayan
1
Breugelmans, Els
1
Calantone, Roger J.
1
Campo, Katia
1
Chen, Jialie
1
Chen, Lin
1
Chiang, Jeongwen
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Chintagunta, Pradeep K.
1
Eisend, Martin
1
Farris, Paul W.
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Gangwar, Manish
1
Grewal, Dhruv
1
Guissoni, Leandro A.
1
Hibbard, Jonathan D.
1
Hult, G. Tomas M.
1
Hunt, Shelby D.
1
Jedidi, Kamel
1
Jia, Fan
1
Kim, Stephen K.
1
Konuş, Umut
1
Kopalle, Praveen K.
1
Kunz, Werner
1
Lamey, Lien
1
Langerak, Fred
1
Lehmann, Donald R.
1
Li, Jing
1
Mantrala, Murali K.
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Melis, Kristina
1
Neves, Marcos Fava
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Okazaki, Shintaro
1
Plangger, Kirk
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Rao, Vithala R.
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Ratchford, Brian Thomas
1
Ruyter, Ko de
1
Schumann, Jan Hendrik
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Soysal, Gonca
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International journal of hospitality management
Journal of financial services marketing : JFSM
Journal of retailing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
3
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1
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
2
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
3
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
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