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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of international consumer marketing"
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Search: subject_exact:"Markenidentität"
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Brand image
153
Markenimage
153
Consumer behaviour
132
Konsumentenverhalten
132
Brand management
108
Markenführung
108
Brand
49
Markenartikel
48
Beziehungsmarketing
41
Relationship marketing
41
Designation of origin
27
Herkunftsbezeichnung
27
Gastronomie
24
Restaurant industry
24
Hotel industry
21
Hotellerie
21
Customer satisfaction
18
Kundenzufriedenheit
18
Confidence
15
Luxury goods
15
Luxusgüter
15
Vertrauen
15
Brand equity
14
Brand loyalty
14
Advertising effects
13
Werbewirkung
13
Dienstleistungsqualität
12
Service quality
12
International marketing
11
Internationales Marketing
11
Internet marketing
11
Online-Marketing
11
Rules of origin
11
USA
11
United States
11
Ursprungsregeln
11
Viral marketing
11
Virales Marketing
11
Markentreue
10
Perception
10
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1
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Article
153
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153
Aufsatz in Zeitschrift
153
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English
153
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Jang, Soocheong
6
King, Ceridwyn
5
Han, Heesup
4
Hyun, Sunghyup Sean
4
Seo, Soobin
3
Sohail, M. Sadiq
3
Song, Hak-jun
3
Wong, IpKin Anthony
3
Arora, Amit
2
Arora, Anshu
2
Choe, Ja Young
2
Fazli-Salehi, Reza
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Jeong, EunHa
2
Kang, Inwon
2
Kang, Juhee
2
Kim, Jinkyung Jenny
2
Koo, Jakyung
2
Lee, Seoki
2
Lee, Timothy J.
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Phau, Ian
2
Ruzzier, Maja Konečnik
2
Silva, Dirceu da
2
Sreejesh, S.
2
Sung, Kyongsik
2
Torres, Ivonne M.
2
Wu, Jun
2
Xiong, Lina
2
Zhang, Lu
2
Zúñiga, Miguel Ángel
2
Aagerup, Ulf
1
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Ahn, Jiseon
1
Aktan, Murat
1
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International journal of hospitality management
Journal of international consumer marketing
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
SpringerLink / Bücher
78
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
63
Journal of marketing
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
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ECONIS (ZBW)
153
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153
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1
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
2
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
3
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
4
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
5
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
6
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
7
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
8
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
9
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
10
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
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