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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of promotion management : JPM"
~person:"Li, Tianze"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of hospitality management
Journal of promotion management : JPM
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Soft brand or independent? : evidence from the first decade of the soft branding, strategy in the U.S. market
Chan, Elisa K.
;
Hodari, Demian
;
Li, Tianze
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013209298
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