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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Vertrauen"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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Vertrauen
Brand management
170
Markenführung
170
Consumer behaviour
150
Konsumentenverhalten
150
Brand image
126
Markenimage
126
Brand
62
Markenartikel
60
Beziehungsmarketing
58
Relationship marketing
58
Hotel industry
49
Hotellerie
49
Advertising effects
42
Werbewirkung
42
Gastronomie
32
Restaurant industry
32
Customer satisfaction
29
Internet marketing
29
Kundenzufriedenheit
29
Online-Marketing
29
Dienstleistungsqualität
20
Service quality
20
Social Web
20
Social web
20
Brand loyalty
19
Advertising
17
Emotion
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Werbung
17
USA
16
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Marketing management
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Marketingmanagement
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Article in journal
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14
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Ahn, Jiseon
1
Bang, Nguyen
1
Bianchi, Constanza
1
Cacho-Elizondo, Silvia
1
Chen, Han
1
Dash, Satyabhushan
1
Drennan, Judy
1
Fiore, Ann Marie
1
Guibert, Nathalie
1
Gupta, Ansh
1
Ham, Sunny
1
Han, Heesup
1
Han, Min Chung
1
Han, Sung Ho
1
Huan, Tzung-cheng
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1
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1
Kim, Youjeong
1
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1
Lee, Timothy J.
1
Lee, Yee Ming
1
Leung, Daniel
1
Li, Yong-Quan
1
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1
Mishra, Abhishek
1
Park, Jungkun
1
Peng, Jia-min
1
Rouzi, Abudoukadierjiang
1
Ruan, Wen-Qi
1
Seah, Christine
1
Shamim, Amjad
1
So, Kevin Kam Fung
1
Song, Hak-jun
1
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1
Tang, Liang
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Wang, JunHui
1
Wang, Ying
1
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International journal of hospitality management
Journal of promotion management : JPM
Journal of retailing and consumer services
25
Journal of business research : JBR
19
The journal of product & brand management
17
The journal of brand management : an international journal
10
Asia Pacific journal of marketing and logistics
8
Journal of hospitality marketing & management
8
Journal of global marketing
7
Journal of marketing communications
7
Cogent business & management
6
International journal of electronic marketing and retailing : IJEMR
6
Marketing intelligence & planning
6
International journal of consumer studies
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of international consumer marketing
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Economic research
4
European journal of marketing : EJM
4
International journal of advertising : the review of marketing communications
4
International journal of retail & distribution management
4
Inventi impact: retailing & consumer services
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing for higher education
4
Management decision : MD
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business excellence
3
International journal of services technology and management
3
International review on public and non-profit marketing
3
Journal of Islamic marketing
3
Journal of consumer behaviour
3
Journal of destination marketing & management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
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ECONIS (ZBW)
14
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11
Crafting and testing a central precept in service-dominant logic : hotel employees' brand-citizenship behavior and customers' brand trust
Xie, Li-shan
;
Peng, Jia-min
;
Huan, Tzung-cheng
- In:
International journal of hospitality management
42
(
2014
),
pp. 1-8
Persistent link: https://www.econbiz.de/10010410828
Saved in:
12
The influence of customer brand identification on hotel brand evaluation and loyalty development
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
International journal of hospitality management
34
(
2013
),
pp. 31-41
Persistent link: https://www.econbiz.de/10009766748
Saved in:
13
Why consumers hesitate to shop online : perceived risk and product involvement on Taobao.com
Han, Min Chung
;
Kim, Youjeong
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10011729454
Saved in:
14
Restaurants' disclosure of nutritional information as a corporate social responsibility initiative : customers' attitudinal and behavioral responses
Kim, Eojina
;
Ham, Sunny
- In:
International journal of hospitality management
55
(
2016
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011497978
Saved in:
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