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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Benkenstein, Martin"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Conference Paper"
~type_genre:"Mehrbändiges Werk"
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Virales Marketing
Consumer behaviour
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Beziehungsmarketing
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Customer satisfaction
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Altruism
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Altruistic eWOM marketing
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Benkenstein, Martin
Law, Chun Hung Roberts
7
Zhang, Zili
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Li, Hengyun
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Dwivedi, Yogesh Kumar
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Zhang, Ziqiong
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Kim, Woo Gon
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International journal of hospitality management
Journal of retailing and consumer services
Journal of business research : JBR
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ECONIS (ZBW)
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Altruistic eWOM marketing : more than an alternative to monetary incentives
Reimer, Thomas
;
Benkenstein, Martin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 323-333
Persistent link: https://www.econbiz.de/10011528735
Saved in:
2
Turning dissatisfied into satisfied customers : how referral reward programs affect the referrer's attitude and loyalty toward the recommended service provider
Kuester, Madlen
;
Benkenstein, Martin
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 897-904
Persistent link: https://www.econbiz.de/10010437822
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