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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Morini-Marrero, Sandra"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Conference Paper"
~type_genre:"Mehrbändiges Werk"
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Virales Marketing
Consumer behaviour
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Hotel industry
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Viral marketing
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Corporate Social Responsibility
1
Corporate social responsibility
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Customer satisfaction
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Dienstleistungsqualität
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Environmental consciousness
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Environmental management
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Green hotels
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Guest’s perceptions
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Hotel’s response management
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Internet marketing
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Kundenzufriedenheit
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Online-Marketing
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Perception
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Response satisfaction
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Morini-Marrero, Sandra
Law, Chun Hung Roberts
7
Zhang, Zili
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Li, Hengyun
6
Dwivedi, Yogesh Kumar
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Zhang, Ziqiong
5
Kim, Woo Gon
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Rana, Nripendra P.
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Ye, Qiang
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Zhang, Lu
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Liang, Sai
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Line, Nathaniel D.
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Mariani, Marcello M.
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Moro, Sérgio
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Akram, Umair
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Armas-Cruz, Yaiza
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Augusto, Mário Gomes
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Bambauer-Sachse, Silke
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Borghi, Matteo
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Casidy, Riza
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Chang, Ya Ping
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Flavián Blanco, Carlos
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Gil-Soto, Esperanza
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Gursoy, Dogan
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Han, Heesup
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Law, Rob
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Lee, Minwoo
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International journal of hospitality management
Journal of retailing and consumer services
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ECONIS (ZBW)
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Monitoring hotel response management : a multidimensional approach
Armas-Cruz, Yaiza
;
Gil-Soto, Esperanza
;
Morini-Marrero, …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271316
Saved in:
2
Hotel guests' perceptions of environmental friendly practices in social media
Gil-Soto, Esperanza
;
Armas-Cruz, Yaiza
;
Morini-Marrero, …
- In:
International journal of hospitality management
78
(
2019
),
pp. 59-67
Persistent link: https://www.econbiz.de/10012012700
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