//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The Routledge handbook of service research insights and ideas"
~subject:"Service-Dominant Logic"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Service-Dominant Logic
Marketing theory
2
Marketingtheorie
2
Service-dominant logic
2
Dienstleistungsmarketing
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Marketing management
1
Marketingmanagement
1
Services marketing
1
USA
1
United States
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
11
Aufsatz in Zeitschrift
11
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
2
Author
All
Baker, Jonathan J.
1
Brodie, Roderick J.
1
Fehrer, Julia
1
Koskela-Huotari, Kaisa
1
Vargo, Stephen L.
1
Vink, Josina
1
Published in...
All
International journal of hospitality management
Journal of the Academy of Marketing Science
The Routledge handbook of service research insights and ideas
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Customer Experience : Forum Dienstleistungsmanagement
1
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Handbook of research on customer engagement
1
Handbook of research on retailer-consumer relationship development
1
Major theoretical debates and contemporary issues in marketing theory
1
Neue Herausforderungen an das Dienstleistungsmarketing
1
The SAGE handbook of marketing theory
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
2
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->