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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand image"
~subject:"Market research"
~type_genre:"Case study"
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An exloratory study of multi-cultural views on the Disney-McDonald's alliance
Guillet, Basak Denizci
;
Tasci, Asli D. A.
- In:
Journal of travel and tourism marketing
27
(
2010
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10003963333
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