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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand image"
~subject:"Market research"
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Search: subject_exact:"Verbraucherforschung"
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Brand image
Market research
Consumer behaviour
1,035
Konsumentenverhalten
1,035
Gastronomie
270
Restaurant industry
270
Customer satisfaction
268
Kundenzufriedenheit
268
Dienstleistungsqualität
257
Service quality
257
Hotel industry
249
Hotellerie
249
Beziehungsmarketing
230
Relationship marketing
230
Holiday behaviour
145
Urlaubsverhalten
145
Emotion
112
Brand management
103
Markenführung
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101
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93
Virales Marketing
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71
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104
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Han, Heesup
11
Hyun, Sunghyup Sean
7
Jang, Soocheong
5
Yu, Jongsik
4
Ahn, Jiseon
3
Chua, Bee-Lia
3
Hwang, Jinsoo
3
Kang, Juhee
3
Kim, Jinkyung Jenny
3
Song, Hak-jun
3
Wong, IpKin Anthony
3
Cheung, Catherine
2
Han, Sung Ho
2
Jeong, EunHa
2
Kim, Dohee
2
Kim, Heather Markham
2
Kim, Wansoo
2
Law, Chun Hung Roberts
2
Lee, Sanghyeop
2
Lee, Timothy J.
2
Lo, Ada
2
Park, Jungkun
2
Qu, Hailin
2
Seo, Soobin
2
Sung, Kyongsik
2
Tsai, Henry
2
Aagerup, Ulf
1
Agrawal, Ashima
1
Ahmad, Naveed
1
Ahn, Young-joo
1
Akram, Umair
1
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1
Amaya-Molinar, Carlos Mario
1
Arnegger, Julius
1
Back, Ki-Joon
1
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1
Bai, Billy
1
Baloglu, Seyhmus
1
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1
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International journal of hospitality management
Journal of travel and tourism marketing
Journal of business research : JBR
382
The journal of product & brand management
242
Journal of retailing and consumer services
236
The journal of brand management : an international journal
215
Psychology & marketing
109
Asia Pacific journal of marketing and logistics
91
Journal of marketing research : JMR
88
European journal of marketing : EJM
79
Journal of marketing communications
74
Journal of international consumer marketing
72
Marketing letters : a journal of research in marketing
63
The journal of consumer marketing
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
International journal of consumer studies
55
International marketing review
55
Journal of global marketing
55
Marketing intelligence & planning
55
Journal of marketing management : MM
54
Qualitative market research : an international journal
54
Cogent business & management
51
Journal of fashion marketing and management
51
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of marketing
47
Journal of strategic marketing
47
Journal of the Academy of Marketing Science
46
Journal of Islamic marketing
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of promotion management : innovations in planning and applied research
42
International journal of internet marketing and advertising : IJIMA
39
International journal of market research : JMRS ; the journal of the Market Research Society
39
Journal of promotion management : JPM
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
International journal of advertising : the review of marketing communications
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
European journal of marketing
33
International journal of advertising : the quarterly review of marketing communications
33
The IUP journal of brand management : IJBRM
33
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ECONIS (ZBW)
104
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1
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104
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date (oldest first)
1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
5
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
6
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
7
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
8
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
9
Well-known or well-liked? : the effects of brand reputation on customers' responses to service failure
Liu, Mengzhen
;
Xiong, Wei
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 221-241
Persistent link: https://www.econbiz.de/10014369784
Saved in:
10
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
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