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~isPartOf:"International journal of hospitality management"
~isPartOf:"SpringerLink / Bücher"
~person:"Baloglu, Seyhmus"
~subject:"Electronic Commerce"
~subject:"Markenführung"
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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
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