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~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Cronley, Maria"
~subject:"Markenführung"
~subject:"Markentransfer"
~subject:"New product development"
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Cronley, Maria
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International journal of hospitality management
The journal of brand management : an international journal
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Effects of advertising cues on brand extension evaluation : a global versus focused processing style account
Puligadda, Sanjay
;
Cronley, Maria
;
Kardes, Frank R.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 473-487
Persistent link: https://www.econbiz.de/10009766387
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