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~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Henseler, Jörg"
~subject:"Markentransfer"
~subject:"New product development"
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Henseler, Jörg
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International journal of hospitality management
The journal of brand management : an international journal
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A cross-cultural comparison of brand extension success factors : a meta-study
Henseler, Jörg
;
Horváth, Csilla
;
Sarstedt, Marko
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10008659860
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