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~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"New product development"
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International journal of hospitality management
The journal of brand management : an international journal
Journal of business research : JBR
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Journal of marketing research : JMR
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Breaking new ground in theory and practice
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Role of brand globalness in consumer evaluation of new product branding strategy
Punyatoya, Plavini
;
Sadh, Ashish
;
Mishra, Sushanta Kumar
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10010252610
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