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~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of portfolio management : JPM"
~person:"Alcántara-Pilar, Juan Miguel"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Brand advantage
1
Brand management
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Customer satisfaction
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Gastgewerbe
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Hospitality
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Hospitality industry
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Hotel industry
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Hotellerie
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IMC
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Management
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Markenführung
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Market performance
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Marketing
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Marketing management
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Marketingmanagement
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Performance-Messung
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Alcántara-Pilar, Juan Miguel
Assaf, A. Georges
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Josiassen, Alexander
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Babalola, Mayowa T.
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Barrio-García, Salvador del
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Cheng, Bao
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Cvelbar, Ljubica Knezevic
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Li, Pei-chi
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Qu, Yuanmei Elly
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International journal of hospitality management
The journal of portfolio management : JPM
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Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
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