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~isPartOf:"International journal of hospitality management"
~subject:"Advertising"
~subject:"Behavioural finance"
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Advertising
Behavioural finance
Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Psychology of advertising
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Werbepsychologie
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Werbewirkung
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Werbung
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Advertising appeal
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Advertising trustworthiness
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Altruism
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Altruismus
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Brand image
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CSR message
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Corporate Social Responsibility
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Hotel industry
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Hotellerie
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Personality psychology
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Persönlichkeitspsychologie
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Plant-based meat
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Cheng, Yuqiao
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Gim, Jaehee
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Hwang, Yoo Hee
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Kim, Heewon
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Ye, Tian
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International journal of hospitality management
Journal of advertising : official publication of the American Academy of Advertising
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
9
Psychology & marketing
6
Selling modernity : advertising in twentieth-century Germany
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of advertising research
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
The Sage handbook of advertising
4
Wiley finance series
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Kohlhammer-Edition Marketing
3
The history of advertising
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Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Discussion paper / Centre for Economic Policy Research
2
Elgar original reference
2
Europäische Hochschulschriften / 5
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
NBER working paper series
2
Psychology of decision making in economics, business and finance
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
2
The journal of finance : the journal of the American Finance Association
2
The review of financial studies
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
A century of marketing
1
Advances in advertising research
1
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When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
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