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~isPartOf:"International journal of hospitality management"
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Beziehungsmarketing
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Brand advantage
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Brand management
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Customer satisfaction
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Gastgewerbe
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Hospitality
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Hospitality industry
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Hotel industry
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Hotellerie
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IMC
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Kundenzufriedenheit
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Management
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Markenführung
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Market performance
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Marketing
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Alcántara-Pilar, Juan Miguel
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Barrio-García, Salvador del
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Crespo-Almendros, Esmeralda
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Porcu, Lucia
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International journal of hospitality management
Analyzing the cultural diversity of consumers in the global marketplace
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Academia : revista Latinoamericana de administración
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of advertising : the quarterly review of marketing communications
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International journal of business and economics
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Journal of Enterprise Information Management
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Journal of advertising research
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Journal of air transport management
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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The International Journal of Management Science and Information Technology (IJMSIT)
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology
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Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
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