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~isPartOf:"International journal of hospitality management"
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Search: subject_exact:"Werbepsychologie"
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Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Psychology of advertising
3
Werbepsychologie
3
Werbewirkung
3
Advertising
2
Werbung
2
Advertising appeal
1
Advertising trustworthiness
1
Altruism
1
Altruismus
1
Altruistic value
1
Ambivalence
1
Anticipated emotion
1
Brand image
1
Brand level
1
Brand management
1
CSR message
1
Color saturation
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Emotion
1
Hotel industry
1
Hotellerie
1
Markenführung
1
Markenimage
1
Message framing
1
Perceived responsibility
1
Personality psychology
1
Persönlichkeitspsychologie
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Plant-based meat
1
Prospect Theory
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Prospect theory
1
Psychological ownership
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Resource economics
1
Resource scarcity
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Ressourcenökonomik
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Baker, Melissa A.
1
Cheng, Yuqiao
1
Gim, Jaehee
1
Hwang, Yoo Hee
1
Kang, Yeonjung
1
Kim, Heewon
1
Mattila, Anna S.
1
Ye, Tian
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International journal of hospitality management
Journal of economic psychology : research in economic psychology and behavioral economics
75
Psychology & marketing
54
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
SpringerLink / Bücher
32
International journal of advertising : the quarterly review of marketing communications
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of advertising research
20
Journal of business research : JBR
20
The Cambridge handbook of psychology and economic behaviour
20
Springer eBook Collection
19
The journal of socio-economics
19
Europäische Hochschulschriften / 5
18
International journal of advertising : the review of marketing communications
18
Happiness, economics and politics : towards a multi-disciplinary approach
15
Journal of marketing research : JMR
13
Journal of economic literature
12
Marketing : ZFP ; journal of research and management
12
Discussion paper / Centre for Economic Policy Research
11
Konsum und Verhalten
11
Edward Elgar E-Book Archive
10
Research
10
Journal of economic behavior & organization : JEBO
9
Journal of marketing theory and practice
9
NBER working paper series
9
Working paper / Institute for Empirical Research in Economics, University of Zürich
9
Advances in Austrian economics
8
Faculty & research / Insead : working paper series
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of marketing communications
8
Lehrbuch
8
NBER Working Paper
8
The economic journal : the journal of the Royal Economic Society
8
Working paper / National Bureau of Economic Research, Inc.
8
A research agenda for economic psychology
7
Berichte aus der Betriebswirtschaft
7
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
7
Discussion paper series / IZA
7
Public personnel management
7
Selling modernity : advertising in twentieth-century Germany
7
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ECONIS (ZBW)
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
Which CSR message most appeals to you? : the role of message framing, psychological ownership, perceived responsibility and customer altruistic values
Kang, Yeonjung
;
Baker, Melissa A.
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383273
Saved in:
3
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
Saved in:
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