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~isPartOf:"International journal of human resource management"
~isPartOf:"The journal of consumer marketing"
~person:"Langner, Sascha"
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International journal of human resource management
The journal of consumer marketing
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Social persuasion : targeting social identities through social influencers
Langner, Sascha
;
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 31-49
Persistent link: https://www.econbiz.de/10009722351
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