//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"television"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Fernsehwerbung
20
Television advertising
20
Advertising effects
14
Werbewirkung
14
Television
7
Werbung
7
Consumer behaviour
6
Konsumentenverhalten
6
Fernsehen
5
Theorie
5
Theory
5
Fernsehprogramm
4
Internet marketing
4
Online-Marketing
4
Television programme
4
USA
4
United States
4
advertising
4
content analysis
3
television
3
Belgien
2
Belgium
2
Bibliometrics
2
Bibliometrie
2
Cable television
2
Commercial television
2
EU countries
2
EU-Staaten
2
Fernsehsender
2
Gender
2
Geschlecht
2
Kabelfernsehen
2
Media usage
2
Mediennutzung
2
Privater Fernsehsender
2
Product Placement
2
Product placement
2
Regulation
2
Regulierung
2
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Bellman, Steven
2
Varan, Duane
2
Baker, Matthew J.
1
Dens, Nathalie
1
Einwiller, Sabine
1
George, Lisa M.
1
Jeong, Yongick
1
Kind, Hans Jarle
1
Logan, Kelty
1
Nilssen, Tore
1
Pelsmacker, Patrick de
1
Rask, Amy
1
Robinson, Jennifer A.
1
Stürmer, Lina
1
Sørgard, Lars
1
Verhellen, Yann
1
Wooley, Brooke
1
more ...
less ...
Published in...
All
International journal of industrial organization
Journal of marketing communications
International journal of advertising : the quarterly review of marketing communications
8
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Quantitative marketing and economics : QME
3
Young consumers : insight and ideas for responsible marketers
3
European journal of marketing : EJM
2
International journal of consumer studies
2
International journal of sports marketing & sponsorship
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
American economic journal : a journal of the American Economic Association
1
American economic review
1
Asia Pacific journal of marketing and logistics
1
Business history review
1
Business horizons
1
Economic inquiry : journal of the Western Economic Association International
1
Economic modelling
1
Economic research
1
Eurasian business review
1
European journal of marketing
1
Food policy : economics planning and politics of food and agriculture
1
Harvard business review : HBR
1
IIMB management review
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
2
The news hour : welfare estimation in the market for local
television
news
Baker, Matthew J.
;
George, Lisa M.
- In:
International journal of industrial organization
94
(
2024
),
pp. 1-29
Persistent link: https://www.econbiz.de/10014549747
Saved in:
3
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
4
A longitudinal content analysis of gender portrayal in Belgian
television
advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
5
Inter-firm price coordination in a two-sided market
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
International journal of industrial organization
44
(
2016
),
pp. 101-112
Persistent link: https://www.econbiz.de/10011650825
Saved in:
6
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
7
The impact of the length of preceding and succeeding ads on
television
advertising effectiveness
Jeong, Yongick
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011743987
Saved in:
8
The effects of social TV on
television
advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->