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~isPartOf:"International journal of industrial organization"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Alexandrov, Alexei"
~person:"Basu, Amiya"
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Bundling strategy
2
Consumer behaviour
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Leistungsbündel
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Preismanagement
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Alexandrov, Alexei
Basu, Amiya
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Bedre-Defolie, Özlem
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International journal of industrial organization
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
ESMT Working Paper
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ESMT working paper
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Simon Business School working paper
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ECONIS (ZBW)
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The equivalence of bundling and advance sales
Alexandrov, Alexei
;
Bedre-Defolie, Özlem
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 259-272
Persistent link: https://www.econbiz.de/10010358780
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2
Impact of customer knowledge heterogeneity on bundling strategy
Basu, Amiya
;
Vitharana, Padmal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 792-801
Persistent link: https://www.econbiz.de/10003885076
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