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~isPartOf:"International journal of industrial organization"
~language:"eng"
~language:"hrv"
~language:"nld"
~language:"sqi"
~language:"und"
~person:"Färe, Rolf"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
~type_genre:"Festschrift"
~type_genre:"Sammlung"
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Advertising effects
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Färe, Rolf
Cabral, Luís M. B.
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International journal of industrial organization
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European journal of operational research : EJOR
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Advertising efficiency and the choice of media mix : a case of beer
Färe, Rolf
;
Grosskopf, Shawna
;
Seldon, Barry J.
; …
- In:
International journal of industrial organization
22
(
2004
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10002010061
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