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~isPartOf:"International journal of information systems and change management : IJISCM"
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International journal of information systems and change management : IJISCM
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of business research : JBR
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Strategic change within the pharmaceutical industry : the impact of direct-to-consumer advertising for prescription medicines
Hughes-Morgan, Margaret
;
Kendrick, Joelle L.
;
Morgan, …
- In:
International journal of information systems and change …
4
(
2009/10
)
3
,
pp. 246-257
Persistent link: https://www.econbiz.de/10003986646
Saved in:
2
Strategic change within the pharmaceutical industry: the impact of direct-to-consumer advertising for prescription medicines
Hughes-Morgan, Margaret
;
Kendrick, Joelle L.
;
Morgan, …
- In:
International journal of information systems and change …
4
(
2010
)
3
,
pp. 246-258
Persistent link: https://www.econbiz.de/10008412660
Saved in:
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