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~isPartOf:"International journal of innovation management"
~isPartOf:"International journal of production economics"
~isPartOf:"Journal of open innovation : technology, market, and complexity"
~isPartOf:"Research technology management : RTM"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~person:"Rubera, Gaia"
~subject:"Internal communication"
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International journal of innovation management
International journal of production economics
Journal of open innovation : technology, market, and complexity
Research technology management : RTM
The journal of product innovation management : an international publication of the Product Development & Management Association
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Whether to integrate R&D and marketing : the effect of firm competence
Rubera, Gaia
;
Ordanini, Andrea
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 766-783
Persistent link: https://www.econbiz.de/10009624545
Saved in:
2
When should RD&E and marketing collaborate? : the moderating role of exploration-exploitation and environmental uncertainty
Calantone, Roger J.
;
Rubera, Gaia
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 144-157
Persistent link: https://www.econbiz.de/10009411886
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