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~isPartOf:"International journal of innovation management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Lassar, Walfried"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
1
Dauerhafte Konsumgüter
1
Diffusion of innovation
1
Disadoption
1
Durable goods
1
Early adopters
1
Electric vehicle
1
Electric vehicles
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Innovation diffusion
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Lassar, Walfried
Van Den Bulte, Christophe
4
Iyengar, Radha
3
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2
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International journal of innovation management
Journal of marketing management : MM
Marketing letters : a journal of research in marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
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