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~isPartOf:"International journal of innovation management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of high technology management research"
~person:"Bzhalava, Levan"
~subject:"Innovation adoption"
~subject:"Konsumentenverhalten"
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Innovation adoption
Konsumentenverhalten
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Bzhalava, Levan
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International journal of innovation management
Journal of marketing management : MM
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of high technology management research
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Perception or capabilities? : an empirical investigation of the factors influencing the adoption of social media and public cloud in German SMEs
Hassan, Sohaib Shahzad
;
Reuter, Christian
;
Bzhalava, Levan
- In:
International journal of innovation management
25
(
2021
)
1
,
pp. 2150002-1-2150002-26
Persistent link: https://www.econbiz.de/10012507896
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