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~isPartOf:"International journal of innovation management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of high technology management research"
~subject:"Konsumentenverhalten"
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Search: subject:"Technologien"
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Konsumentenverhalten
Innovation diffusion
64
Innovationsdiffusion
64
Consumer behaviour
26
Innovation
21
Innovation adoption
15
Innovationsakzeptanz
15
Theorie
14
Theory
14
New product development
13
Produktentwicklung
13
Social network
13
Soziales Netzwerk
13
Social Web
12
Social web
12
Innovation management
10
Innovationsmanagement
10
Technischer Fortschritt
8
Technological change
8
United States
8
USA
7
Web 2.0 technologies
7
Web 2.0-Technologien
7
Forecasting model
6
Prognoseverfahren
6
Medical device
5
Medizinprodukt
5
social networks
5
High technology
4
Hochtechnologie
4
Preismanagement
4
Pricing strategy
4
Technology adoption
4
diffusion
4
Absatz
3
China
3
Diffusion
3
Fashion
3
Gender
3
Geschlecht
3
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Article
26
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26
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English
26
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Van Den Bulte, Christophe
4
Iyengar, Radha
3
Valente, Thomas W.
2
Xie, Ying
2
Aggrawal, Deepti
1
Ameri, Mina
1
Amir, On
1
Anand, Adarsh
1
Apergis, Emmanuel
1
Arp, Sabrina
1
Atik, Deniz
1
Bansal, Gunjan
1
Bellallahom, Nadim
1
Bettiga, Debora
1
Bhatiasevi, Veera
1
Canhoto, Ana Isabel Domingos
1
DK
1
Dunn, Katherine
1
Dutot, Vincent
1
Firat, A. Fuat
1
Foubert, Bram
1
Gannon, Valerie
1
Gijsbrechts, Els
1
Godes, David
1
Goldenberg, Jacob
1
Hamilton, Robert
1
Harju, Anu A.
1
Harness, David
1
Heidenreich, Sven
1
Ho, Teck-Hua
1
Honka, Elisabeth
1
Houvinen, Annamari
1
Hu, Yansong
1
Jayawardhena, Chanaka
1
Koch, Julian
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Giannis
1
Krämer, Tobias
1
Lamberti, Lucio
1
Lee, Jae Young
1
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International journal of innovation management
Journal of marketing management : MM
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of high technology management research
Journal of business research : JBR
27
Technological forecasting & social change : an international journal
27
Journal of retailing and consumer services
24
International journal of electronic business
12
International journal of consumer studies
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Research policy : policy, management and economic studies of science, technology and innovation
8
Gabler Edition Wissenschaft
7
International journal of business information systems : IJBIS
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of global information management : an official publication of the Information Resources Management Association
7
Journal of travel and tourism marketing
7
Psychology & marketing
7
Cogent business & management
6
Journal of marketing
6
The international journal of bank marketing : IJBM
6
The international review of retail, distribution and consumer research
6
Asia Pacific journal of marketing and logistics
5
International journal of Indian culture and business management
5
International journal of bank marketing
5
International journal of innovation and technology management
5
Journal of customer behaviour
5
SpringerLink / Bücher
5
The journal of services marketing
5
Betriebswirtschaftslehre für Technologie und Innovation
4
Electronic commerce research
4
Information systems and e-business management : ISeB
4
Information systems management
4
International journal of business innovation and research : IJBIR
4
Journal of electronic commerce research : JECR
4
Journal of international consumer marketing
4
Journal of open innovation : technology, market, and complexity
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Management information systems : mis quarterly
4
Marketing letters : a journal of research in marketing
4
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ECONIS (ZBW)
26
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26
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1
Exploring passive innovation resistance : an empirical examination of predictors and consequences at the cognitive and situational level
Koch, Julian
;
Krämer, Tobias
;
Heidenreich, Sven
- In:
International journal of innovation management
25
(
2021
)
1
,
pp. 2150012-1-2150012-35
Persistent link: https://www.econbiz.de/10012508173
Saved in:
2
Who is tech savvy? : exploring the adoption of smartphones and tablets : an empirical investigation
Apergis, Emmanuel
- In:
The journal of high technology management research
30
(
2019
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012133413
Saved in:
3
Word of mouth, observed adoptions, and anime-watching decisions : the role of the personal vs. the community network
Ameri, Mina
;
Honka, Elisabeth
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 567-583
Persistent link: https://www.econbiz.de/10012059793
Saved in:
4
Applying the technology acceptance model in a three-countries study of smartwatch adoption
Dutot, Vincent
;
Bhatiasevi, Veera
;
Bellallahom, Nadim
- In:
The journal of high technology management research
30
(
2019
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012103283
Saved in:
5
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
6
Choice based diffusion model for predicting sales of mobile phones using conjoint analysis
Anand, Adarsh
;
Bansal, Gunjan
;
Aggrawal, Deepti
- In:
The journal of high technology management research
29
(
2018
)
2
,
pp. 216-226
Persistent link: https://www.econbiz.de/10011955182
Saved in:
7
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
8
Exploring the factors that support adoption and sustained use of health and fitness wearables
Canhoto, Ana Isabel Domingos
;
Arp, Sabrina
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 32-60
Persistent link: https://www.econbiz.de/10011690530
Saved in:
9
Exploring the adoption process of personal technologies : a cognitive-affective approach
Bettiga, Debora
;
Lamberti, Lucio
- In:
The journal of high technology management research
28
(
2017
)
2
,
pp. 179-187
Persistent link: https://www.econbiz.de/10011792484
Saved in:
10
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
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