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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of advertising research"
~person:"Craig, C. S."
~subject:"Confidence"
~subject:"Customer satisfaction"
~subject:"Viral marketing"
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International journal of internet marketing and advertising : IJIMA
Journal of advertising research
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E-word of mouth : early predictor of audience engagement ; how pre-release "e-WOM" drives box-office outcomes of movies
Craig, C. S.
;
Greene, William H.
;
Versaci, Anthony
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 62-72
Persistent link: https://www.econbiz.de/10010520791
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