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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of advertising research"
~subject:"Australien"
~subject:"Communication"
~subject:"Customer integration"
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Search: subject_exact:"Soziale Medien"
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Australien
Communication
Customer integration
Social Web
201
Social web
201
Internet marketing
134
Online-Marketing
134
Consumer behaviour
112
Konsumentenverhalten
112
Brand management
56
Markenführung
56
social media
54
Viral marketing
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Virales Marketing
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Advertising effects
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electronic word-of-mouth
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Wiesenfeld, David
2
Annamalai, Balamurugan
1
Bao, Tong
1
Brünink, Leonine A.
1
Bush, Kristin
1
Buttle, Francis A.
1
Campbell, Colin
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Carroll, Ryall
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Chang, Shin-Shin
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1
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Groeger, Lars
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Havlena, William
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Hier, James
1
Huang, Chun-Yao
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Hung, Kineta H.
1
Jeong, Hyun Ju
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Jiang, Pingjun
1
Kaur, Gurveen
1
Kim, Jihye
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Li, Stella Yiyan
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Lin, Hong-Xiang
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1
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International journal of internet marketing and advertising : IJIMA
Journal of advertising research
Journal of business research : JBR
60
Journal of retailing and consumer services
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Corporate communications : an international journal
17
Journal of communication management : an international journal
17
Technological forecasting & social change : an international journal
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
The journal of brand management : an international journal
12
Information systems research : ISR
11
International journal of networking and virtual organisations : IJNVO
11
International journal of technology marketing : IJTMkt
11
Journal of strategic marketing
11
Journal of promotion management : innovations in planning and applied research
9
Psychology & marketing
9
The journal of product & brand management
9
Journal of internet commerce
8
Journal of management information systems : JMIS
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
SpringerLink / Bücher
8
Business horizons
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
7
International journal of contemporary hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing communications
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
The journal of services marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : MM
6
Journal of marketing theory and practice
6
Journal of open innovation : technology, market, and complexity
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
Research
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of business & industrial marketing
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
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ECONIS (ZBW)
21
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21
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1
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
2
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
3
The time-varying effectiveness of customer engagement in social media
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10012155309
Saved in:
4
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
5
Effects of Twitter, communication styles on consumers' brand personality perceptions, attitudes and purchase intentions
Zhang, Xiaochen Angela
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 158-182
Persistent link: https://www.econbiz.de/10011741658
Saved in:
6
Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
Saved in:
7
The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
Saved in:
8
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
9
Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis
;
Dumicic, Ksenija
;
Snoj, Boris
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
Saved in:
10
Customer motives and benefits for participating in online co-creation activities
Efthymios, Constantinides,
;
Brünink, Leonine A.
; …
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 21-48
Persistent link: https://www.econbiz.de/10011387766
Saved in:
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