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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Internet marketing"
~subject:"Marketingmanagement"
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Brand equity
Internet marketing
Marketingmanagement
Brand management
1,230
Markenführung
1,230
Consumer behaviour
888
Konsumentenverhalten
888
Brand image
704
Markenimage
704
Brand
500
Markenartikel
490
Relationship marketing
356
Beziehungsmarketing
355
Social Web
269
Social web
269
Online-Marketing
222
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137
Business-to-business marketing
137
Luxury goods
119
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Marketing management
113
Advertising effects
110
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Lieferantenmanagement
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Supplier relationship management
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Einzelhandel
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Retail trade
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Customer satisfaction
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Brand loyalty
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Ko, Eunju
7
Augusto, Mário Gomes
4
Filieri, Raffaele
4
Guzman, Francisco
4
Rana, Nripendra P.
4
Veloutsou, Cleopatra
4
Aiello, Gaetano
3
Bala, Pradip Kumar
3
Dessart, Laurence
3
Hajli, Nick
3
Martínez-López, Francisco J.
3
Merrilees, Bill
3
Mingione, Michela
3
Morgan-Thomas, Anna
3
Oliveira, Marta Olivia Rovedder de
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Tran, Trang P.
3
Anaya-Sánchez, Rafael
2
Anselmsson, Johan
2
Azar, Salim L.
2
Balmer, John M.T.
2
Bang, Nguyen
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Bazi, Saleh
2
Bogomolova, Svetlana
2
Calantone, Roger J.
2
Carlson, Jamie
2
Chen, Qimei
2
Cheung, Man Lai
2
Christodoulides, George
2
Decker, Reinhold
2
Dimitriadis, Sergios
2
Eugene Cheng-xi Aw
2
Gorton, Matthew
2
Gupta, Suraksha
2
Ha, Louisa
2
Ha, Sejin
2
Islam, Nazrul
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
131
The journal of brand management : an international journal
95
The journal of product & brand management
87
The journal of business & industrial marketing
59
European journal of marketing : EJM
42
Journal of marketing communications
42
SpringerLink / Bücher
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Journal of promotion management : innovations in planning and applied research
35
Journal of strategic marketing
35
International journal of advertising : the review of marketing communications
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of business-to-business marketing
26
International journal of hospitality management
25
Journal of promotion management : JPM
24
Journal of marketing
23
Journal of the Academy of Marketing Science
23
Cogent business & management
22
Business horizons
21
Tourism management : research, policies, practice
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Asia Pacific journal of marketing and logistics
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of internet commerce
18
Springer eBook Collection
17
Journal of advertising research
16
International marketing review
14
Journal of global marketing
14
Journal of retailing
14
The marketing review
14
International journal of electronic marketing and retailing : IJEMR
13
Gabler Edition Wissenschaft
12
Journal of marketing for higher education
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
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ECONIS (ZBW)
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
4
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
5
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
6
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
7
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
8
Consumer engagement on social media : an analysis of brand post characteristic combinations
Liu, Yang
;
Zhao, Zhijie
;
Wang, Jiaying
;
Qiu, Zeguo
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
9/10
,
pp. 704-742
Persistent link: https://www.econbiz.de/10015050091
Saved in:
9
Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad
;
Safeer, Asif Ali
;
Majeed, Abdul
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
Saved in:
10
Brand personality management of Indian business schools on Twitter : a machine learning approach
Anand, V.
;
Kumar, Daruri Venkata Srinivas
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 311-338
Persistent link: https://www.econbiz.de/10015065543
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