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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The service industries journal"
~person:"Andreu, Luisa"
~subject:"Konsumentenverhalten"
~subject:"Tourism"
~type:"article"
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Konsumentenverhalten
Tourism
Advertising effects
1
Communication
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Consumer behaviour
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Corporate Social Responsibility
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Corporate social responsibility
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Hedonic and utilitarian services
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Kommunikation
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Marketing management
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Marketingmanagement
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Message appeal
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Andreu, Luisa
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Barrio-García, Salvador del
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
Journal of travel and tourism marketing
The service industries journal
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Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa
;
Casado-Díaz, Ana B.
;
Mattila, Anna S.
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
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