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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The service industries journal"
~person:"Gierl, Heribert"
~subject:"Konsumentenverhalten"
~subject:"Tourism"
~type:"article"
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Konsumentenverhalten
Tourism
Consumer behaviour
2
Internet marketing
2
Online-Marketing
2
Website
2
Attitude certainty
1
Authenticity
1
Categorization
1
Culture-laden website design
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Ethnic group
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Ethnic marketing
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Ethnische Gruppe
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Metacognitions
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Mobile Marketing
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Mobile marketing
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Personality psychology
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Persönlichkeitspsychologie
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Gierl, Heribert
Bartikowski, Boris
4
Barrio-García, Salvador del
2
Dennis, Charles
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Donthu, Naveen
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Laroche, Michel
2
Law, Rob
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Mazaheri, Ebrahim
2
Moro, Sérgio
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Nusair, Khaldoon
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Richard, Marie-Odile
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
Journal of travel and tourism marketing
The service industries journal
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ECONIS (ZBW)
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Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
2
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
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