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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Brand management
1,052
Markenführung
1,052
Consumer behaviour
873
Konsumentenverhalten
873
Brand image
839
Markenimage
839
Brand
495
Markenartikel
485
Beziehungsmarketing
293
Relationship marketing
293
Social Web
220
Social web
220
Internet marketing
190
Online-Marketing
190
Luxury goods
134
Luxusgüter
134
Advertising effects
112
Werbewirkung
112
Marketing management
98
Marketingmanagement
98
Brand loyalty
84
Emotion
72
Personality psychology
68
Persönlichkeitspsychologie
68
Markentreue
67
Brand equity
65
Social media
65
Customer satisfaction
64
Kundenzufriedenheit
64
Advertising
60
Viral marketing
60
Virales Marketing
60
Customer integration
58
Kundenintegration
58
Werbung
53
Corporate reputation
52
Firmenimage
52
Branding
50
Corporate Social Responsibility
50
Corporate social responsibility
50
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26
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Article
1,269
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9
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Article in journal
Aufsatz in Zeitschrift
Lehrbuch
Collection of articles of several authors
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Sammelwerk
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Conference paper
6
Konferenzbeitrag
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1,278
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Guzman, Francisco
16
Veloutsou, Cleopatra
15
Diamantopoulos, Adamantios
13
Ko, Eunju
13
Valette-Florence, Pierre
13
Melewar, T. C.
12
De Chernatony, Leslie
11
Foroudi, Pantea
11
Gupta, Suraksha
10
Merrilees, Bill
10
Christodoulides, George
8
Buil, Isabel
7
Merchant, Altaf
7
Romaniuk, Jenni
7
Roper, Stuart
7
Wallace, Elaine
7
Bartikowski, Boris
6
Dennis, Charles
6
Fetscherin, Marc
6
Filieri, Raffaele
6
Kim, Kyung Hoon
6
Michel, Géraldine
6
Teng, Lefa
6
Wallpach, Sylvia von
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
5
Badrinarayanan, Vishag
5
Bang, Nguyen
5
Baumgarth, Carsten
5
Ekinci, Yuksel
5
Jevons, Colin
5
Merunka, Dwight
5
Nenycz-Thiel, Magda
5
Phau, Ian
5
Roy, Sanjit
5
Shukla, Paurav
5
Spielmann, Nathalie
5
Sreejesh, S.
5
Zhou, Zhimin
5
Andreini, Daniela
4
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
The journal of product & brand management
The journal of brand management : an international journal
669
Journal of retailing and consumer services
387
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
135
Journal of marketing communications
133
Marketing intelligence & planning
133
International journal of hospitality management
132
Journal of strategic marketing
125
Tourism management : research, policies, practice
125
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of marketing
119
Journal of travel and tourism marketing
118
Journal of advertising research
117
The IUP journal of brand management : IJBRM
106
Journal of the Academy of Marketing Science
105
Journal of fashion marketing and management
101
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
International marketing review
89
The journal of consumer marketing
88
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of promotion management : innovations in planning and applied research
82
Journal of global marketing
81
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
International journal of advertising : the review of marketing communications
78
Cogent business & management
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Sport marketing quarterly : preferred journal of the Sport Marketing Association
72
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ECONIS (ZBW)
1,278
Showing
1
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10
of
1,278
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
3
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
4
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
5
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
6
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
7
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
8
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
9
The impact of Janus fit brand extensions on perceived brand innovativeness
Aspara, Jaakko
;
Frösén, Johanna
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
10
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
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