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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of consumer behaviour : an international research review"
~person:"Guerreiro, João Pedro Silva Martins"
~source:"econis"
~subject:"Decision"
~subject:"Werbewirkung"
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International journal of internet marketing and advertising : IJIMA
Journal of consumer behaviour : an international research review
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The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
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