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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Annamalai, Balamurugan"
~subject:"Electronic Commerce"
~subject:"Internet marketing"
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Annamalai, Balamurugan
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International journal of internet marketing and advertising : IJIMA
Journal of electronic commerce research : JECR
International journal of sport management and marketing : IJSMM
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Journal of retailing and consumer services
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The time-varying effectiveness of customer engagement in social media
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10012155309
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