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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Consumer behaviour"
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Search: subject:"Management"
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Consumer behaviour
Konsumentenverhalten
259
Beziehungsmarketing
184
Relationship marketing
184
Brand management
165
Markenführung
165
Brand image
128
Markenimage
128
Internet marketing
104
Online-Marketing
104
Social Web
92
Social web
92
Customer satisfaction
86
Kundenzufriedenheit
86
Marketing management
70
Marketingmanagement
70
Dienstleistungsqualität
64
Service quality
64
Hotel industry
57
Hotellerie
57
Brand
55
Markenartikel
55
Destination management
47
Destinationsmanagement
47
Tourism
46
Tourism marketing
46
Tourismus
46
Tourismusmarketing
46
Advertising effects
40
Werbewirkung
40
Holiday behaviour
38
Urlaubsverhalten
38
Tourism industry
37
Tourismuswirtschaft
37
Viral marketing
37
Virales Marketing
37
Emotion
35
USA
33
United States
33
Gastronomie
28
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7
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Article
258
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258
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258
Collection of articles of several authors
1
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Sammelwerk
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English
259
Author
All
Mattila, Anna S.
5
Kim, Eojina
4
Tanford, Sarah
4
Tang, Liang
4
Chi, Christina Geng-Qing
3
Hanks, Lydia
3
Line, Nathaniel D.
3
Noone, Breffni M.
3
Raab, Carola
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Back, Ki-joon
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Chen, Chien-Yu
2
Chen, Qimei
2
Dangi, Hamendra Kumar
2
Doorn, Jenny van
2
Gao, Yixing
2
Ghosh Chowdhury, Tilottama
2
Gunasti, Kunter
2
Hyun, Sunghyup Sean
2
Kim, Woo Gon
2
King, Ceridwyn
2
Klink, Richard R.
2
Kouril, Michal
2
Kwon, Eun Sook
2
Lee, Seonjeong
2
Liu, Maggie Wenjing
2
Liu, Matthew Tingchi
2
Miao, Li
2
Newman, Kevin P.
2
Oh, Haemoon
2
Pogacar, Ruth
2
Ratneshwar, Srinivasan
2
Rita, Paulo
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Seo, Joon Yong
2
So, Kevin Kam Fung
2
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International journal of internet marketing and advertising : IJIMA
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Marketing letters : a journal of research in marketing
Journal of business research : JBR
820
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
306
The journal of brand management : an international journal
291
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of the Academy of Marketing Science
141
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of marketing
130
International journal of consumer studies
129
SpringerLink / Bücher
127
Journal of retailing
123
Marketing intelligence & planning
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Cogent business & management
115
Journal of marketing management : MM
109
Journal of strategic marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Industrial marketing management : the international journal for industrial and high-tech firms
102
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of international consumer marketing
89
The international review of retail, distribution and consumer research
89
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
Journal of promotion management : innovations in planning and applied research
79
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ECONIS (ZBW)
259
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259
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1
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
2
The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim Shyan
;
Boon Liat Cheng
;
Cham Tat Huei
;
Yi, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
Saved in:
3
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
4
Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?
Wisker, Zazli Lily
;
Kadirov, Djavlonbek
;
Nizar, Jithin
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 84-105
Persistent link: https://www.econbiz.de/10014229970
Saved in:
5
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
6
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
7
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
8
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
9
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
10
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
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