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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Psychology & marketing"
~person:"Tsarenko, Yelena"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
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Internet marketing
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Online-Marketing
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Viral marketing
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Virales Marketing
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expert reviewers
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narrative transportation
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online reviews
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review valence
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Tsarenko, Yelena
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International journal of internet marketing and advertising : IJIMA
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Psychology & marketing
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ECONIS (ZBW)
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The influence
of
online review exposure on reviewers’ intensity level
of
negative word
of
mouth
Rouliez, Paulette
;
Tojib, Dewi
;
Tsarenko, Yelena
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
5
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012053337
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